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Amrut Desai , former Managing Director & Country Manager India & SriLanka , Hohenstein India Pvt Ltd-fully owned by Hohenstein Institute GmbH Germany
If you are a Manager of an Organization then how will you run the organization?
If a manager has to run an organization he basically has to be a LEADER
An effective leader facilitates, inspires and implements rather than controlling.
There are many necessary steps for running an effective organization. Small companies need to find employees to perform the work, determine ideal prices for products, focus on the right customers and manage their budgets. You also need to study all the laws and regulations in your city and state to avoid disruptions and legal issues. There are other key things necessary for running effective organizations.
Business Plan
It is most essential to first design a comprehensive business plan for establishing and running an organization or before starting your business. One needs to determine which markets to serve locally, regionally or nationally. Stay on top of the situation by always knowing the areas in which you plan to expand. Conduct marketing research among customers to determine which products, features, styles, flavors and sizes they want. That way you can match their needs with the right product line. Also, establish budgets for all departments to operate at maximum efficiency.
Choose the Right Structure
Small companies might start out with flatter organizational structures, but they eventually need to add management layers as the number of customers and workload increase. Your optimal corporate structure is contingent on the type of business you run. You can start with a more functional structure if you sell highly related products in limited markets. A functional structure is one where departments are centered around specific functions, such as marketing, finance and production, etc. Companies using functional structures place all like expertise in one department for maximum effectiveness. You can use a product structure if you sell a diverse group of products. Department stores often use this structure. In product structures, managers run hardware, sporting goods or women's clothing departments. The expertise is focused on the product for maximum effectiveness.
Select the Right Employees
No organization can be effective without skilled employees. Hence, you need to select employees with the right experience to perform various functions. Start by writing a job description for each employee you plan to hire. Determine the minimum education your marketing manager needs, for example. Decide how much experience she needs in project management, computer usage, managing employees and working with outside vendors. Have selected job candidates spend the day with your company to determine whether the job fit is right for them. Hire people who want to work with your company, because they are generally more productive.
Watch the Competition
Keep a constant watch on your competition. Competitors often counter your business strategies, which can greatly impact your sales and profits. One tool companies use for monitoring competitors is the SWOT Analysis. SWOT is an anagram for strengths, weaknesses, opportunities and threats. Make a list of all your company's strengths and weaknesses, and match them against the strengths and weaknesses of key competitors. Look for opportunities in the market by matching your strengths against your competitors' weaknesses. For example, you can exploit your strong customer service against your competitors' marginal customer service. Include details about your superior customer service in your advertising and brochures. Similarly, be aware when competitors match their strengths against your weaknesses. One way to counter such a strategy is diversifying your product. Add more features and uses for your products. Take a lead in developing the next technology.
FURTHER DISCUSSION THAT COULD THROW LIGHT ON RUNNING AN ORGANIZATION.
DO YOU AGREE THAT " ALL LEADERS ARE MANAGERS BUT ALL MANAGERS ARE NOT LEADERS"
NOW please look at your question again. the question is " If you are a Manager of an Organization then how will you run the organization? "
given the differing roles of a leader and a manager, their responsibilities could differ. hence let us closely look at this aspect as well.
The Difference in Leading an Organization and Managing an Organization
Good managers wrangle straying employees into productivity, but leaders inspire them. Both roles, manager and leader, are crucial for a buisness to grow. On the surface, the two appear similar, but a closer examination reveals vast differences in their styles of leading and overall purpose.
Different Functions
Leading an organization is accomplished through vision-casting and motivating teams through praise, encouragement and inspiration. Leaders use the company vision or mission statement as the starting line. They keep the vision in their cross hairs at all times and lead the team to do the same.
Managers or administrators are equally important but often operate with less authority than leaders. Managers are task-focused and work on everyday details. Managers function as facilitators of the vision, leaving the actual evolution of the vision to the leader.
When to Use
Good managers make quotas, targets and goals a reality. When operating under a timeline, the small-business owner needs a manager. Managers are key for practical operations like creating a work schedule, drawing deadlines and choosing the right office equipment. Leaders are needed for boosting morale, creating enthusiasm and moving the team mentally to the "next level." Leaders open office meetings with inspiring stories while managers give product details and operational updates.
Different Viewpoints
Leaders and managers of organizations have different viewpoints on how a company runs. According to an article by "Entrepreneur" magazine, leaders are the heart of a business while managers are the brains. Leaders have a people-oriented viewpoints while managers have a business-based thought process. Managers view work in terms of goals like, "We must produce50 widgets by Friday." A leader's viewpoint provides the organization direction that takes the workers to the goal of producing50 widgets by Friday.
Best Choice
Many successful businessmen are a combination of both manager and leader. They step in with clear direction and practical steps as a manager. When they put on their leadership hat, they give shape to the future and promote a can-do attitude. If possible, the best choice is to find a leader who has the capability of fulfilling a manager role and who can tell when each role is needed. If your organization has a clear plan, you need a manager. If the company is too focused on daily operations and has lost sight of the dream, the best choice is a leader.
I sincerely hope the above helps and meet at least some of your expectations. please revert with your observations and comments if any.