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Macroeconomic factors are those factors that relate specifically to the broader or wider economy at a regional level or a national level. Such factors affect a much larger population as opposed to a small number. Examples of such factors include employment, inflations and savings.
Entrepreneurship tends to focus on identifying and fulfilling consumer needs in specific niche markets, but all businesses can be affected by large-scale economic trends. Accounting for trends in the overall economy can help business managers make better decisions.
Consumer confidence however measured on a national level is a relatively useless indicator, it really matters in each local market as in any economy, some will be doing well, some okay, and some in distress.
Macroeconomic analysis broadly focuses on three things: national output (measured by gross domestic product (GDP)), unemployment and inflation.