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Ghina Said , Public Diplomacy and Media Outreach Expert , European Union Delegation to the UAE
Digital marketing is about running a number of campaigns, each targeting a certain demographic. Even then, demographics can be divided down and their respective cultures, habits, likes, dislikes studied and researched.
I think in general, it is being respectful as digital marketers are aware that even the slightest differences can lead to a marketing disaster among different cultures and people.
