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Business blogging is a marketing tactic that uses blogging to get your business more online visibility. Business Blog will be much more focused in both its content and aims, and will have generally have a specific audience in mind.
A personal blog will tend to be wide ranging and, well, very personal.
The more recognized term for business blogging is 'corporate blogging.
The difference is quite simple.
Corporate blogging is used for one of the following reasons:
1) Lead generation
2) Company updates and improvements
3) Damage control and rand awareness
4) Give the business some emotional intelligence although many businesses feel that community management can do is better.
Blogging in general may or may not be done for monetary gain. It is that arm of online media that allows people to expression. While professionals use it as a tool for thought leadership others use it share their talent and voice.
Agreed with Mr. Usman Naeem Khokhar
We stake out our individual territories in the blogosphere, express our innermost selves through words, photos and videos, and invite others to visit. Along the way, we become richer in knowledge and life experience.
Business blogging is the same and yet different. Business blogging, when done properly, is equally about attracting attention and building community but with the ultimate goal of converting readers into active customers and advocates. Topics are carefully chosen to demonstrate the expertise and experience of that business and how, by using that company’s products or services, one’s own business or life undergoes improvement. Business bloggers often use current events as inspiration for blog posts, adding their own view of a situation and describing how a newsworthy event affects their industry.
The writing for business blogs is much more formal and must include search engine optimization so that readers find the business blog with search engines. (It’s not a bad idea to know SEO for your personal blogging, too.) Business blogs also have strong visual content — infographics, pictures and videos — to help reinforce the story they’re telling.
Thank you all for some wonderful answers.
Blogging (Or Personal Blogging): It is an personal chronological log of thoughts published on a Web page. It is usually based on subjects of personal Interests, choices, beliefs or just an expression of thoughts into words. It is usually also based on personal opinion or has an direct or indirect link of emotional thinking & expressing it. Where as:
Business Blogging: It is expression of experts in the field or Official Bloggers of the company or a brand expressing the Distinctive features, designs, quality, utility etc in words which would attract readers & future potential consumer's towards the product.
It can also help to boost search engine optimization, making it easier for your existing and prospective customers to find you online.
Business Blogging is an integral part of any content marketing strategy and is one of the most effective ways to communicate information with your target audience.
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In the blogging you can go for anonymous blog for sharing your word without any limits, but in the business blog you need to go with your real face for influence the peoples
