Communiquez avec les autres et partagez vos connaissances professionnelles

Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.

Suivre

What were the latest trends in marketing for 2014?

user-image
Question ajoutée par Utilisateur supprimé
Date de publication: 2015/01/20
Ahmed Sharab
par Ahmed Sharab , الرئيس التنفيذي , Healthline Clinics

I think one of the most important marketing trends in2014 was the evolving new era in smart devices marketing and what I call (MICRO Marketing) referring to marketing using smart units & devices. Audience (consumers & clients) have witnessed a culture development recently, which is the culture of using internet & mob app to acquire thier demands, starting from taxi cabines hiring, to investing large amounts of money, and including the job search, booking & reservation, bank accounts administration, buying staff (clothes, books, gifts, ...etc). The region has welcomed new on-line products & services providers, like namshi.com souq.com and many others.

Mohamed Hendy
par Mohamed Hendy , Commercial director & Co- founder , The matchers

From my point of view it had a great exposure by using the internet channels for communications 

Utilisateur supprimé
par Utilisateur supprimé

2014 is gone and lies in the past, and there's no point discussing what actually the trends were, because it was visible to everyone of us :). So, let's concentrate on the future, i.e.2015, and here's what I think may be the major driving force; transparency will become the most important tool of marketing,agility marketing, marketing will shift from globalization to personalization, there will be a growing focus on Internal Communications, holding companies will start divesting assets, and more importently the economics of marketing in a digital world will challenge marketers !!!

Mukesh Varadhan
par Mukesh Varadhan , Administration Manager , M/s. Triton Health Care

Inspite of many strategies involved for effective marketing, I could see as:-

1. Heavy advertisement . (Budget has been tremendously increased for that).

2. Frequent offers and various promotions for all type of products/services.

3.0% interest scheme with credit cards has become biggest hit in the market. 

Sidvin Shetty
par Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

Good question.

Based on my recent study of one blog of "Forbes" by Mr. Patrick Spenner had highlighted key trends in Marketing for2014. 

There are about10 trends which are really unique & has got a great learning. Instead of me deriving points out of it, if any "Marketeer's" interested to polish their skill sets, kindly click the below:

"Top10 Trends of Marketing in2014" :-)

Utilisateur supprimé
par Utilisateur supprimé

Thanks for the invite

Not in my field of study

Everything depends

With a look optimistic for2015

 

Greetings

Mohamed abdelsalam shabrawi
par Mohamed abdelsalam shabrawi , Regional Director for the Arab Republic of Egypt , african energy company

Marketing is evolving in a very large and even today there are mail marketing is by far the best types of marketing is the most important

And also roads and malls ads

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Agreed to Mr. Ahmed Sharab

More Questions Like This