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'Segmentation' is an important tool to arrive at your 'Target Audience or Market'.
Thus, based on the products in your category, type of pricing you would use etc determine how you would segment your Potential consumers. (Geographical, Psychological, Behavioral) or based on Modern segmentation's.
Thus, once it is done understand 'In which medium you would find your 'Target consumer base use' & develop your strategies based on those medium & ensure proper message is delivered.
If the above if you could align as required then 'Utilize (Leverage) it by adopting sales plan, promotions, give aways etc based on it & high chance of being accepted.
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