What should the B2B social media strategy be in 2015?

Thank you for inviting. The social media strategy should be according to the business objectives. Business should focus on Paid reach on social media as all big players in Social Media like Facebook , Twitter & LinkedIn are now forcing businesses to use their paid feature by reducing organic reach. 

If you compare organic reach with prev, year you will see a big difference. So I think we should change our strategy accordingly with new techniques. 

For B2B LinkedIn & Twitter is very important to get targeted leads and remarketing campaigns to target previous visitors with no conversions history.

Keys for B2B social media are to stay Focused, Invest Proper Time, Perception, Communicate regularly, Be Creative, Stay Committed and Evaluate your efforts.  You need to Build a continuum of social engagement, Be everywhere your buyer is, Entice B2B prospects with B2B incentive structures, Collect and apply interest and attribute data.  

You need to follow it as you need to forst understand your audience, then define your Micro & Macro Goal, then define your Metrics by Value & Volume and then Drive your Tactical Choices Accordingly. 

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One word for it is "Personalization"

Platform-Oriented Content, looking Beyond Facebook & Twitter, mobile Social Media, to name a few !!!

In my opinion the B2B(C) digital media strategy should revolve around:

1) Video First

2) BYOD still predomenent

3) Personalized content

4) Brand-centric social gaming

5) Twitter to replace email marketing