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It is because there are more mobile phone than the computers in the market. Mobile market is also increasing drastically.
Now mobiles are used everywhere (Offices, Home etc) instead of laptops & personal computers. This is just because of technology advancement.
Mobile penetration is at a record high right now, and it is expected to grow further, with the following just to name a few.
1) Internet.org
2) Android One
3) Intel100 dollar netbooks
4) Indian initiatives
5) O2 initiatives in Africa
Reasons:
1) Which has businesses and professionals talking about BYOD and Mobile First since2012 possibly started in2008.
2) Its3 years later telecom operators are really pushing the limits with LTE3rd generation and mobile video slowing moving towards 2K possible4K because initiatives are being taken towards8K in broadcasting today.
3) Millennial really want to consume Content Everywhere.
4) The MENA region alone is dominated by the youngsters under35.
5) The iPad is genious, even toddlers under12 months react to content on it.
I my opinion these are good enough reasons to adapt Mobile social media strategies.
Good Question.
Gone are the days where most people convenient way to socialize virtually was Desktop (It's also true that they neither had any other source)
Currently with support of statistics that the most convenient way to not only socialize but almost all activity are carried out virtually from making payments, checking mails, buying & selling, watching entertainment etc are through their laptop or their Smart Mobile Phones.
Most people are always on the move & mobile actually erases the discomfort of sitting in an single place & thus, just with Internet connectivity can be used anywhere in the world.
Thus, as an Marketeer this advance is most desirable to be noticed. Thus, based on the target audience strategies should be laid to be more visible by creating innovative, attractive presence & keep the customer's informed, engaged & always remember.
To understand the statistics & the importance of Mobile branding & develop an separate strategy for communicating with the customers (Current & potential), please refer the below link :
Statistics on Mobile Usage, Mobile usage surge Vs Desktop, Different Mobile usage :-)
It's because of the increase in the usage of smart devices worldwide, without them life seems impossible these days.
We hear a lot about the importance of having a responsive or "mobile-friendly" website, however2015 is when we'll see a shift to a truly "mobile-first" mentality.
This means thinking about mobile when it comes to each and every piece of content you create - your blog posts, emails and social media posts. A majority of your followers and subscribers are likely to be accessing your content via mobile, and yet many businesses still aren't creating and distributing their content with these users in mind.
Considering how and where your mobile users will be reading your emails and social media posts is key; for instance, do your social media links direct your followers to a mobile-optimized landing page? Do you use lots of images on social media, which are great for attracting the attention of your mobile followers? Have you optimized your content and headlines to catch the attention of readers who are 'on the go'? Here's a pic. that depicts the ROI one gets on it !!!
Because of the technology advancement , it is expected that half of the world will be using smart phones with3G/4G connectivity in next five years.
It is an important platform that needs to be focused on. Mobile penetration is grown significantly over the past3 years and as more and more consumers are opting for mobile platforms as their primary source of internet access, this trend is set to further grow into the future. Businesses that have a mobile friendly site and as well as relevant pages on Social Media Platforms will find that they can capitalize on this trend.
Highly important tool for marketing because almost everyone has one thing or another to do on social media
