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For improving your marketing operations, the marketing strategy must be reviewed/amended from time to time. Do you agree?

Marketing Mix Marketing Operations Business Development
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Question ajoutée par Ayisha Abdul Latheef , Operations. Excecutive , The Food Fund Co.
Date de publication: 2013/07/09
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Aileen Tubo
par Aileen Tubo , Travel Executive , SKYLINE TRAVEL WLL, Airport Road Doha, Qatar

Marketing operates based on consumer's needs and wants apart from economic factors.
Therefore, as consumer behavior and demography keeps changing, the trends changes as well.
So it is with marketing strategies.
Innovation must be constant.

Subhranshu Ganguly
par Subhranshu Ganguly , Quality Analyst. , WIPRO

Sales strategy would have to change depending upon the market conditions.35 years ago radio was the major  sales media to reach customers in most of Asia and Africa. In the80s the TV has overtaken the radio. Now with the  entry of the internet online ads and blogs are taking over. If an ad for sports goods used to portray a film star30 years ago , the ad may not be that popular with young people now as his fan club is now middle aged.  

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