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In light of this shift can report the fact that very important is that Allvzion- and satellite channels a O_kalh- has sparked discussion and controversy Scientific-fold raised by other media, and through those discussions is determined by TV site to influence the process and exchanged meanings in the community, it has revealed Studies and research and discussions about research trends represented in three models, the powerful effects model, and the model limited impact, and the moderate effects model, and within each set of assumptions, scientific theories and model. It is all that we note the need for an impact regardless of the level, and nature, and its effects, especially that the media today is no longer limited to satisfy the interests and planting information, but turned to the concerns of industry and re-cultural composition of the human being through various media vessels and advanced technologies, and that human deficit in front of hegemony the follow-up of the above and take it even within the limits of need and interest.