Does digital marketing play a vital role in any form of business? how do you rate the importance of it as a powerful marketing strategy?

in this day and age, digital marketing is crucial to most businesses as customers expect some kind of engagement from brands. The trick, however, is to be heard over all that digital noise out there

The digital marketing is very important and powerful for any type of business.

Why Digital marketing So important:

 

 

Digital marketing enables manufacturers to advertise their products more directly and conveniently to their target market. Use of the internet in marketing has been proven to be one of the most effective marketing tools available due to its ability to reach people from all over the world within a very short time. There are two different approaches in digital marketing that people can opt to use for their business. The first one is pull digital marketing which involves the consumer looking for information on a product through the internet, usually via various search engines. The other approach is push digital marketing which involves the marketer sending emails and other campaigns to the consumer containing information on their product or service offering. In order to succeed in digital marketing the website content must be developed using the search engine optimization skills such as the use keywords and inclusion of links in the content

read more in Blog-http://sharath-perso-b.blogspot.in/2013/08/the-importance-of-digital-marketing-in.html

يختلف تاثير التشويق الالكتروني من بلد الى آخر حسب التطور التكنلوجي و مدى استخدامه في مجال التسويق فمثلا في بعض البلدان العربية على غرار بلدي الجزائر فالتسويق الالكتروني مازال في الأطوار الأولى من التقدم و ذلك لعدم وجود كارت كريدي مثلا و تعصب اصحاب المؤسسات لمثل هذه التكنولوجيا حيث اننا نستعمل التكنولوجيا خاصة للإشهار عن البضائع و الخدمات المختلفة اما ان تشتري او تبيع عن طريق الأنترنت فهذا بعيد ا عنا ................

Yes indeed, digital marketing works well either for a luxury car business or for any FMCG store by your street corner.
It's a pull marketing where you are conveying your message at potential clients' convenience.
You are not forcing him/her to watch/listen to that interrupting TV/radio ad(push marketing).
Best of all you can track almost every dollar of your investment spent in digital marketing.
Warning! Without proper strategy and its implementation, you lose more than you earn.

Hi Nisha,

In current business trend, Digital Marketing plays a vital role in success of any businesses.

I like to explain in detail:

 

First, we need to know: What is digital marketing?

 

Digital marketing is a marketing tactic that depends on people instead of the usual promotional campaigns to relay information to others. This strategy is normally used to promote the products or services. Digital marketing relies on “carriers” to transmit the message quickly. Digital marketing helps to spur people to pass along promotional messages or advertising to others.

 

Example of Digital Marketing Success:

 

Hotmail.com used digital marketing in their marketing campaign. When the company went live online, each email message sent carried an ad for Hotmail along with a link to its website. As individuals were sending emails to relatives and friends, they were also sending out messages that promote the email service. After clicking on the link, recipients can easily sign up for a Hotmail account, and as they send out messages using their new account, the advertisement spreads throughout the world in a short time with very little effort from the email provider.

 

The advertising cost is negligible. It uses common tasks to its advantage, such as sending emails. It capitalizes on existing resources, people in particular, to boost their products or services. Without being aware of it, each individual who uses the product becomes its endorser or spokesperson.

 

When a company goes viral on their ad campaign, their brand gets recognized and their sales go up, resulting in a better payday

 

Digital marketing is really a important function in the business growth because:

 

• It creates a buzz about the product or service which brings a sense of anticipation in buyers.
• As more and more people in the entire network talk about and recommend the product or service, more credibility is built.
• It is inexpensive
• It can launch your business globally
• Easy to share

 

POINTS TO REMEMBER WHEN YOU PERFORM ANY DIGITAL MARKETING CAMPAIGNS:

• Never subscribe to technical arrogance and assume that everyone has Macromedia because people who have plain HTML and text versions installed in their computers are potential customers as well.
•  Manually list search engines which people use to view your site. Business people use search engines so much yet often don’t see the wisdom in having their own sites listed on the very search engines they use.

 

• Be aware of the right timing.

Your comments are mostly welcome.

FYI: I am working on a detail study of Digital Marketing and Social Media, which I will update online very soon on my blog.

 

Thanks and Regards

Feroz Khan Saleem

In These days Digital marketing key of Successful business, 

if i say "without digital marketing very difficult to get top position in business world not be wrong". 

Digital marketing is a base of starting and for growing business, it's very fast and easy and useful way for call the audience in particular area, country. 

Digital Marketing create the company value and attract the customer to visit your company. but it's all depends on your digital marketing ideas' and product and service quality. 

 

Digital marketing yet to be vital for any form of business.
It will be in future, possibly in three to five years period.
Digital will take over the mass media in future.
Meanwhile, the success of digital is that it has become an integral part of communication, though the budget volume is less.

Digital or Digital marketing has become the centre of any marketing communication strategy. few years back, strategy revolved around TV, print, hoardings, activation but with the increase in internet users across the globe, marketing strategy landscape has changed.

The best part about digital marketing is not only the reach but the engagement and measurability it provides. Any campaign you implement, you can measure the effectiveness of the campaign. Also with the technology innovation, you can attempt to wow your customers with the different modes i.e. IVR, innovation banners etc..

In most of the organization, role of digital is getting more and more important and few of the companies have CDO i.e. Chief Digital Officer.

Hi,

 

Yes, Digital Marketing does play a vital role in any form of business.

 

Here are some benefits of Social Media.

·         Low cost:

 

Marketing strategies consisting of social media represent a cost saving, not only can you fire away with unlimited content but you can do it much cheaper than your traditional forms of advertising. Once the message is out there, it costs you nothing when others pass it on. Also you do have an extra option to pay for advertisements on Twitter and Facebook, they target these ads by tapping into the user’s interests with the intent to attract their attention.

 

·        Expanding target audience:

 

The amount of customers you can target is never ending within social media. It provides both a direct line to people and businesses, whilst allowing you to connect to people and businesses all over the world.

 

·        Retaining trust:

 

Social media allows businesses to build a closer relationship with users. It is important when using Social media a part of your personality shines through this will result in a personal relationship and trust being formed with users.

 

·        Brand engagement:

 

Target markets can interact with your brand in a way that a billboard or print advertisement could never do. Interaction and engagement can generate substantial brand loyalty.

Yes digital marketing plays a really vital role in all forms of business,i must say that.By digital marketing, you are able to promote your product in a very attractive manner and for increasing sales of any product ,it is important for a consumer to make his product  much attractive that will steal every sight and irresistible for any customer that he cannot stop himself to purchase this product.