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5 steps i suggest :
step1- make huge plans as in super big
step2- make the step1 smaller maybe this time make it big
step3- make step2 smaller like medium
step4- make step3 smaller again like small
step5- make step4 much smaller like tiny
At the end you will be suprised that you come up with a very effective and precise marketing plans to use and apply.
Things change , people leave, markets evolve and customers come and go. But your plan shoud focus on the coming year.
And next, you should have a chart to success, If you don't plan, you're doomed. An inacurate plan is always better than no plan at all.
Consider a marketing to-do list on a grand scale or a step by step guide for your company success.
The first step is to survey the target group, competitors and target market
1. Market Focus:-“I don’t know the secret to success, but I do know that the secret to failure is trying to please everybody,” said Bill Cosby. Good marketing plans define target markets narrowly. A restaurant’s target market might be families, couples, baby boomers, teenagers, children, date nights, busy and rushed working people, or some combination.
2. Product focus:-
Product focus matches market focus. If you want baby boomers’ date nights, then serve good food. If you want families with kids, then serve food quickly, make the menu items relatively cheap and, of course, the food has to be safe.
3.Concrete, measurable specifics:-
A good marketing plan is full of dates and details. Strategy probably drives a good plan, but tactics, programs and details make the difference. As much as possible, the plan has to tie results back to activities and come up with hard numbers to measure those results.
4. Responsibility and accountability:-
Groups and committees get little done. Assign every part of a marketing plan to a specific person. Measure the results of every task and be sure a person is responsible for it. Peer pressure is important: The people executing the plan have to be accountable for measurable results. Failure has to hurt, and achievement has to be rewarded.
5. Reviews and revisions
Every successful marketing plan is actually a planning process, not just a plan. Things change too fast for static plans. A good marketing plan is part of a process that involves setting goals, measuring results and tracking performance. It entails regular review and revision.
Major necessary steps to make a successful marketing plan are-
§ Executive summary
§ Current marketing situation
§ Threats and Opportunities analysis
§ Objectives and issues
§ Marketing strategy
§ Action programs
§ Budgets
§ Controls
