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Example of a good technique:
The technique suggest that right after asking the respondents about their intention to purchase/use a product/service, if they responded positively i.e. (4 or5 out of5)
You can verify their answer by asking them:
Would you mind if I asked the company representative to visit you next week to sell you the product/service?
This question will put them at stake and will prove whither they have real intention to buy your product/service or not.
The answer will help researcher to give more accurate sales estimates.
Give me your techniques :)
1. Need based questions followed by reflection / confirmation of the need followed by a close ended question on willingness to use or buy
2. Product demonstration at customers site to establish need
There are several types of techniques used in concept tet like:
New product test
Product modification test
Central Location Test
At Home Concept Test
Product Usability Test
The kind of concept test to be used depends on the research design
