Is the concept of "customer service" more about perusing the customer benefit or the company's benefit?

Both of them, enforcement the company law without make the customer feel uncomfortable, It's a balance we must to deal with.

If the customer benefits, so the company benefits as well......There is no business if you do not have a certain standard of customer care, no way!

I thing It Should Be 49% For The Customer And 51% For the Company , So He Should Not lose The Customer Except If He don't Have Any Other Solution ,

"customer service" is to achieve customer needs ..The customer satisfaction with the service is a success for the company itself Customer service is the meeting point between the company and customers

Excellent customer service is the main goal of a company so both parties benefit.
When a customer gets a satisfaction from a certain company most probably he/she wil have a trust on that company, for me customer is like a chain so expect that he/she will suggest to his/her friends, realatives, etc.
the good feedback that he/she experienced on that company and can result to have loyal customers that may help expand the number of customers.

Customer satisfaction for the company

Customer Service's objective should be mutual benefit: Happy customer = repeat business + good reputation.
Minimized risk + reduced cost + repeat business + good reputation = Happy Employer.
so basically the company will be pleased when the customer is happy provided that it is done in such a way that is sustainable and cost effective.

Well I think its customer benefit for the company benefits

sure both of them !

Well I see customer service is more like a judge in every case you ,cant determine on whose side or benefits the case would end up in favor for ..its a case by case issue I see them both are equivalent in rights and benefits .

I think that the concept of customer service more customers attention and the attention of customers is customer service, which brings her reputation is also grown in the hearts of customers trust company and love to deal with and this is reflected positively on the company's positive correlation relationship, the more interest to customers in turn increased interest in the company