To increase sales in the the market, what is more important, marketing or advertising?

To initiate sales Marketing first and to increase sales Advertisement first.

When you prepare your marketing strategy you add advertising as a component within.
I received an email months ago and want to share with readers here(please ignore if you have already read this).
It's funny, but explains the concepts very well.
Enjoy! You see a gorgeous girl at a party.
You go up to her and say: ‘I am very rich.
Marry me!’ – That’s Direct Marketing’ You’re at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you says: ‘He’s very rich.
‘Marry him.’ – That’s Advertising’ You see a gorgeous girl at a party.
You go up to her and get her telephone number.
The next day, you call and say: ‘Hi, I’m very rich.
‘Marry me – That’s Telemarketing’ You’re at a party and see a gorgeous girl.
You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say: ‘By the way, I’m rich.
Will you ‘Marry Me?’ – That’s Public Relations’ You’re at a party and see a gorgeous girl.
She walks up to you and says: ‘You are very rich! Can you marry ! Me?’ – That’s Brand Recognition’ You’re at a party and see a gorgeous girl.
You go up to her and say: ‘I am very rich.
Marry me!’ She gives you a nice hard slap on your face.
– ‘ That’s Customer Feedback ‘ You’re at a party and see a gorgeous girl.
You go up to her and say: ‘I am very rich.
Marry me!’ And she introduces you to her husband.
– ‘That’s demand and supply gap’ You’re at a party and see a gorgeous girl.
You go up to her and before you say anything, another person come and tell her: ‘I’m rich.
Will you marry me?’ and she goes with him – ‘That’s competition eating into your market share’ You’re at a party and see a gorgeous girl.
You go up to her and before you say: ‘I’m rich, Marry me!’ And your wife arrives.
– ‘That’s restriction for entering new markets

Marketing is at the first, at the end and everywhere in between

Marketing has a broad concept, but advertising is one of the media tool under Promotion. Promotion is one of the4P's pf Marketing.

If you want to laid out the best marketing plan, you have to accomplish the4P's of marketing namely  product, price, promotion and place. if you have the product price and place then laid out an effective plan for promotion which you choose advertising. A creative attractive idea on advertising will make business more profitable.

Marketing about product quality and advertise about brand and price....(optional)

You want to increase sales of your brand. You advertise, people go to the stores, your product isn't there. Will sales increase?

You make sure your product is available in stores, you don't advertise. Will you achieve your sales targets? 

No, you need both activities- marketing led by advertising along with proper use of distribution channels, trade push as well as a good product to increase sales. All factors are needed in the equation. 

advertising is only3 pages in the1000 pages marketing principal book however I will tell that you should focus on the segments that you make more profit margin from and the segment that easy for you to communicate & deliver your marketing message / marketing values .
if you have one offer / strategy for all the market you'll be in trouble .

to increase the sales in the market you should increase the quality of a product with reasonable price

if we are talking about a specific product or service ,marketing is important when advertising has played its role,we do marketing with customers who have the intent of buying but we do advertising to find prospects to market our product to.

we always do advertising and follow it with our market campaign

To increase sales in the the market, what is more important, marketing or advertising : I prefer brother to Manipulate the question as : To increase sales in the the market, what is more important, marketing or advertising or professional team : Answer : We should looking to consolidate a strong team for sales first then other factors coming LATER-ON