What are the factors which influence key account management?

- Understanding the merchandising aspects of the stores - Identifying cross channel branding opportunities

The three factors are: Financials (e.g.
potential, profitability, growth, etc.) Strategy (e.g.
target group, requirements, needs, etc.) Profile (e.g.
approach, image, etc.)

Hi  The two KEY factor that influence the Key Account Management 1] your / Organisation KNOWLEDGE of the account  and 2] RELATIONSHIP  at various leavels in the acoount not just yours also your management team

Customer relationship management with the key account on all functional areas.
Single point of contact with the key account for all functional areas for the sake of their convenience.
Address the requirement of the customer with a solution and not with a box of product.
Value for money.
Feature, advantage and benefit.
In depth knowledge about their business, procedures, key decision makers and influence-rs.
Understanding of their needs & requirements and converting the same into their strong wants or desires; co-relate and correct product / solution positioning with adequate amount of information.
Feel of due importance and value to the customer for the quantum of business potential.
Attention.
Promptness and qualitative approach in pre sales and post sales activities.
Maintain continuous contact and flow of required information.
Most of the aforesaid statements will influence the key account favorably.