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What is the step-wise best practice for market access?

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Question ajoutée par Musaad Abdullah Musaad , Commercial Business Director , Enmaeyat Trading Co.
Date de publication: 2013/04/18
Hossam Abbas
par Hossam Abbas , MARKETING SPECIALIST , Aviation Services

If you meant a new market "out of your geographical area " I would say partnerships and agencies were created for such thing, and if you meant a new business penetration strategy seriously this will depend on what business we are talking about, the industry, product, culture ...etc all together.
Telecom companies usually goes for a Skimming strategy, top-of-the-pyramid penetration, which is some how considered as a step-wise if not investing heavily in infrastructure.
In a very typical business model, B2B service for instance I would suggest a pilot advertising campaign then measure and forecast, if I am not able to go for a direct qualitative and/or quantitative research.

ahmed gaballah
par ahmed gaballah , waiter , CRAVE restaurants

Learn all about Macs next marketing expertise in the field of home and the presence of background for everything that they are treated in the marketing field to determine the way to deal with them

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