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Baing a focal point between client and its organization, whether it should consider business or act as a prime defence shield (risk approach) for its lending organization...
The realtionships today take over many fields and take a benefit of the open wide market so all this things the realtionship manager shuold well aware about it besides he should understand his existing data system and processe ,He should mapped out his lead flow processe from the top of funnel all the the way through the customer,so he need to understand how leads are captured (website,events,list pull,product...etc) and entered in his CRM (Customer Resource Managment) system
I agree with all the views presented here. With a short period of experience in the shoes of a Relationship Manager, I would like to say that he is the face of the bank who the customer and generally he is the face of the customer to the bank. If an RM could maintain his 'face' well with integrity, eye to detail, persistence and dutiful, then it is said that he has done well. Both internal and external customers are to be made happy and that is what an RM's role is.
Maintain the existing customers, provide excellent service and develop the business further in terms of size of business and revenues.
The prime job of a relationship manager is to maintain the link between the client and the organization, to always know his needs and situation and be pro active. Earlier knowing the problem/situation, easier solving it
A CRM system consists of a historical view and analysis of all the acquired or to be acquired customers. This helps in reduced searching and correlating customers and to foresee customer needs effectively and increase business.
To maintain strong relation with the existing clients & acquire new clients through building relations with the prospect
A relationship manager is the first point of contact of a customer in any Bank/ FI. He or she would be the face of the Bank when a customer walks in any Branch or a office. He/ she has to meet the requirements of the customers simultaneoulsy understanding till what level the mandate of the Bank or FI allows it. Also, the RM needs to generate business as well as monitor and service the existing clients so that no complaints arise. An RM is required to own his/ her existing portfolio, any recommendations, timely servicing, documentation and default should be the responsibility of the RM.
The prime job of a relationship manager is to continously assess the firm's capability in terms of servicing its debt and the same time introduce products to the firm to enhance its efficiency. The relationship should be a win-win for both the bank and the firm
The Relationship Manager is the representative of the Company to a his client/customer. He would be the first person to meet the requirement of the client and he should be able to understand the business/requirements of the client and should be able to give solution appropriatly. Continues and coridal relationship is the art and skill of the CRM, so that he can follow the customer in business development and acquisition.
Know Your Customer, KYC is the basic step of relationship with a customer and a banker. Relationship manager has to find out the nature of business of a client as well s/he has to update CRM [Credit Risk Management] and shall ensure the account managers regarding changes of the client's transaction and business behaviors.
The prim job of Relationship Manager is to improve the firm's relatioships with both partner firm and customers, by providing the suitable bank products and services to the customers in order to satisfy the customer needs and increase the size and the revenues of the firm.
