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1. How do you implement survey tools to target your market?

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Question ajoutée par Snezana Brankovic , • Senior Consultant in Marketing Department , „Stankom” Business System
Date de publication: 2015/02/08
Alex Al Yazouri
par Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

  1. To understand and analyze past consumer behavior and the correlation with cash flow and profit and loss analysis for accurate reporting.
  2. To determine what has worked and what has not worked at the marketing level, which deals directly with bringing customers in and selling certain products and services.
  3. To analyze what the company is currently doing and how it affects consumer behavior and the bottom line.
  4. To plan marketing campaigns for the future based on what has worked for them in the past and what is currently expected to work.
  5. To create business plans for the near and distant future based on expected market behavior and consumer purchasing habit trends

zafar abbas minhas
par zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

VERY FINE AND DETAILED ANSWER BY MR. ALEX .................. NO NEED TO ADD ....

IMRAN ALI MALAK
par IMRAN ALI MALAK , DOCUMENTATION ASSISTANT , DISTRBUTION

Before deciding which tools are best for you, keep in mind that they're only as good as the person wielding them. You still have to ask the right people the right questions—these tools will simply help the process to run a lot more smoothly.Many of these services bundle all of your survey needs into monthly or annual packages. You write the questions, and they distribute your surveys, analyze the results, and deliver the data to you—and most are browser-based, meaning you can access them from anywhere.

One must understand the customet behaviour & accordingly act. Market survey or end consumer survey (which is in vogue) and proper analysis with a brain storm discussion over the report is important and thus help the team to INNOVATE what customer wants......

Javan Virtudazo
par Javan Virtudazo , Sales and Marketing Consultant , Latitude Software

You should have complete details of your target market. Apply the marketing tool that you think is best for that specific market and definitely you will get a good result.

sefax twawa
par sefax twawa , مشتريات , مجموعة محلات تواوة

With field visits, traders' news and customer feedback

Avijit Dev
par Avijit Dev , Lead Business Development , Nexprt Solutions Pvt Ltd

  • Define objective of survey
  • Identify the best tool for the purpose
  • Make sure to communicate the purpose of the project to the in-charge of the survey, who in turn imparts orientation and training to the surveying personnel
  • Test your tool on a sample and check results before launching full scale

Arun George
par Arun George , Digital Media Lead , NEM Digital

Their are multiple ways to do survey. and depending on the market and the Target Group we need to opt the survey tools accordingly.Online survey

One on one survey 

Using 3rd party survey where a person will go and try to get the survey done from a particluar sample group

Utilisateur supprimé
par Utilisateur supprimé

It depends on the purpose of the survey as a start. What do you want the survey to tell you? The importance first lies in the research questions and the tools required to reach out to the audience. The target audience is of great importance. Focus groups is a great tool. Additionally you can reach out to your existing customer database with a phone survey and email (make sure not to go to spam). This is the first foundation. Based on the resullts you can plan further to know further if your questions are not answered. 

Farhan Khan
par Farhan Khan , Regional Manager Projects , TCS Express and Logistics Pvt LTD

Will be helpful in analyzing the consumer behavior

will be helpful in planning marketing strategies

will be helpful in forecasting

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