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Packaging serves two basic functions, marketing and logistics. In its marketing function, the package provides customers with information about the product and promotes the product through the use of color and shape. The package is " The silent salesman" and it is the final interface between the company and the consumers,
From a logistics perspective the role of packaging is a means of ensuring the safe delivery of product to the ultimate consumer in a sound condition at minimum overall cost. The three P's of packaging.
a) Protection
b) preservation
c) presentation
