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What is Aim and objective of packaging?

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Question ajoutée par AMAAN KHAN
Date de publication: 2015/02/08
Ronaldo Alcoriza
par Ronaldo Alcoriza , Project Site Coordinator , Desert Landscape Company

To encourage potential buyers to purchase the product

Wasi Rahman Sheikh
par Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

The aim of packaging is an internal part of production, part of production, part of physical distribution and a tool of marketing. The objective of packaging is given below.

The function of a package are to- contain, preserve, protect, present and dispense. Package is selected in accordance with the product characteristics. package is selected taking into account the nature of protection needed. The other objective of packaging is to play vital role in storage, handling, transportation and should take the hazards of the journey.

Umair Habib
par Umair Habib , Inventory Controller , Landmark Group

Packaging serves multiple purpose

1.It gives a separate identity for your product , which also markets your product.

2. it saves your product from external environment affects.

3. it helps you to sell in different quantities, for e,g in dozen, in multiple units etc.

4. It adds an aesthetic value to your brand.

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