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I will say mostly participants answers very well.
One of the major roadblocks with real estate development programs are people who do not know what they are getting into or what is coming up in thier neighborhood. Using social media, one can asses the mood of the croud and also push relavent information that you think is necessary for these people.
Social media can be used very effectively to give out realtime details on land deals. This will increase transperancy that is generally lacking in this field.