How ethnocentrism can affect your Brand image and how it should be managed ?

Ethnocentrism can be limiting and exclusive to hidden markets with purchasing power.
Unless you are true to your brand, as far as the desire to project a specific image for a highly exclusive target, it works.
Otherwise, conduct extensive by Solid Savings" id="_GPLITA_0" style="text-decoration:underline" href="#" in_rurl="http://i.trkjmp.com/click?v=VVM6MjE4ODU6MjE4Om1hcmtldCByZXNlYXJjaDo1MWUyMDI1ZTg1ZGIxMDUzNGNiM2I2YzdiMDU3MTBjYzp6LTEzODMtMTgyMjYzOnd3dy5iYXl0LmNvbToyNDMzOjliN2Y0MjIwNmVlN2U0YjU3NDhiYzdiZWEzMzNhY2Jm">market research and consider promoting and developing a brand image that it is not exclusive in an economically limiting manner.

Usually ethnocentrism can have good effect on your brand image taking into consideration that your brand is specific to a sole market it can be used to convince the audience within a certain ethnicity that your brand was made especially for them which builds a high incentive, ethnocentrism tend to have a negative effect on brands that are aiming to expand and spread to target different ethnicities.