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1. Brand name
2. Quality
3. Price
4. Comfort
Quality + price + comfort = successful brand name.
Quality .
Agree with Sir Nasir Hussain..price doesn't matter if quality is good.
sure for Quality and price will make peoples comfort to buy. Brand Name is Important when Quality and price is in the range of buyers. so Quality and Price is my preference.
NEED is the priority......
Quality is the preference.
Price is no issue if there is Quality + Comfort + Brand
Quality then comfort then price...
Quality and comfort first of all and durability (which is missing from your list). Price would follow and brand may or may not matter as I would rather support local products which is important for aftersales service. Durability is important for me as my priority also includes reduction of wastage and garbage creation. Reusable and recyclable goods will help preserve the environment too.
Quality, Comfort, Price, Brand.
2. Quality
3. Price
Best my choices