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What is more effective in an organization which manufacture multiple products, traditional individual sales force for each product or cross selling?

I have always thought rather than having individual sales team who only specializes in their product, it is better to have a sales team who could be trained to handle all products of the company.

 

In most cases, although the sales departments are different, the end user of both would be the same (example: packaging machinery and laminates) so it would be better if a single sales person could handle the client as the face of the company.

 

What do you guys think?

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Question ajoutée par Anish Swaminath , Regional Sales Manager , Saurabh Flexipack Systems FZC
Date de publication: 2015/02/21
asber shaabo
par asber shaabo , ادارة -محاسبة - متابعة شؤون الفندق لدى القطاع العام و الخاص , فندق عينكاوة باﻻص - فندق ارابيﻻ غراند -نقابة محامي كردستان العراق

All departments are integrated with each other in product making

Ayman Khalil
par Ayman Khalil , Sales & marketing Director , Virginia pharmaceutical industries

specialization to reach effeciency

Mohammad Khalil
par Mohammad Khalil , Area Manager , Burger King

Depend about the type of the products that the organization produces, if the products almost same like cleaning products the cross selling can handle it, if not the individual sales will be more effective   

 

   

Irina Ter-Grikurova
par Irina Ter-Grikurova , Business Development Manager , Geostar LTD Georgia

cross selling is more cost effective but it is logical limit -two many SKU will lead to less focus of field sales force

better in such case to categorise-for example:one team cosmetict and personal case,another -loundry detergent and domestic chemistry 

 

also sales force in cross selling must have by brand targets

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