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Do you think the3 'P's "Physical Evidence, People and Process" are the only key factors which differentiate service selling from traditional product selling or are there other factors as well which are equally important?
Selling services means selling intangible peace of mind through a personal, repetitive interaction. Product selling is by definition transactional and impersonal, although definitely tangible - for good or for bad.
The key to effective selling in this situation is what advertising and marketing professionals call a "unique selling proposition" (USP). Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully.
Unlike a product, a service is something not actually visible and considered not so necessary by many unless in much need or after too much awareness.
Feature of servise can be adjusted to need of each particular customer. It is more flexible.
If you sell goods you have Inventory, you money is spent before you have income on them. You have more focus on selling less on customising.
and in case of service your assets are skilled people.
The Key factors between service and traditional product selling are
A)the type of people whom you are selling the products. eg1) upper class people are mostly handle by the service selling and not much with the traditonal product selling.2) middle and lover class only with traditional products selling.
B) Cost is also key factor of any products of selling
C) Mode of selling is also important factor
