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I'm in the same position as you and faced a lot of questions about where best to start. The article about ecommerce email marketing automation gave me a lot of useful ideas. It describes in great detail how to set up trigger emails for abandoned carts or recommended products, for example. As the author says, this will help automate many processes and significantly increase the number of completed orders. Well, it's worth checking how it works in practice.
commerce is the result of marketing
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