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First you should ask the students if this is their major or their chose to major in. You would be surprised how many students take on majors that are their parents choice and not their own.
Secondly, encouraging students to do good would need teacher/ professor cooperation. Meaning the professor has that power in their hands to make the class seem awesome or boring.
Recognition of their efforts in their Degree as a plus point can encourage the students to do out of the way.
They have activities already a youth, but only they lack of leadership
scholarship and future security
Organize competitive programs between them with appreciation and rewards.