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SERP stands for Search Engine Ranking Page, which is often used in making SEO contracts and mothly reports for the clients. The page number of the search engine results in which the client's website is showing up for specific keywords is noted in the reports under the SERP column across the corresponding keywords.
A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
Search Engine Result Page and also known as SERP
Search Engine result page/s
