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Hi Hany,
This depends on the products or services you are trying to offer via your e-business. Generally speaking, we have to segment the audience properly. Once we segment the audience we need to create specific marketing materials targeting each niche. We also need to identify the channels to reach the audiences (Social media, Search Engine Marketing, etc). If it's brand new product, it's always good to do a market research with a clear go-to-market strategy.
HTH.
Anuradha.
