Which is the correct definition of marketing used by the Chartered Institute of Marketing ?

Question

a) The selling process which results from the identification and anticipation of customer requirements.

b) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. c) An accounting process of minimizing costs and maximizing revenues. d) The supply of goods and services to customers in such a way that the company becomes the preferred source of supply for customers.

Emad Mohammed said abdalla · Answer

My answer will be ============= b)

Walid Ismail Elrahel Meiri · Answer

Indeed, there are many definitions with regard to this matter. However, i do believe that the best definition that has been presented, marketing is management process that concern with identifying, anticipating, meeting and satisfying customer requirements (needs&wants) profitably. I agree with a.

Utilisateur supprimé · Answer

No doubt the right answer is b) That was the first thing my University teacher taught us: Marketing = delivers VALUE.

Regards,

Vinod Jetley · Answer

b) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Wasi Rahman Sheikh · Answer

Agree with option b) Answer ,,<<<<<<<<<<<<<<<<<<<<<<,,

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Which is the correct definition of marketing used by the Chartered Institute of Marketing ?

My answer will be ============= b)

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