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Positivist approaches to marketing are essentially based on which of the following approaches?

a) In-depth case studies of consumers.

b) Uncovering the real underlying truth about consumer emotions. c) Methodologies which are robust and repeatable. d) Methodologies which seek to uncover positivist and negative attitudes about a product.

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Question ajoutée par Vinod Jetley , Assistant General Manager , State Bank of India
Date de publication: 2015/02/26
Wasi Rahman Sheikh
par Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

Answer option b) is correct <<<<<<<<<<<<<<<<<

Walid Ismail Elrahel  Meiri
par Walid Ismail Elrahel Meiri , Administrative Accountant and Public Relations , Musa Ali Altayeb for Import and Export

Deals with logical and mathematical treatments. Beside reports of sensory experience then its b

C is the correct one definitely I know

Utilisateur supprimé
par Utilisateur supprimé

I will go with the b) - Uncovering the real underlying truth about consumer emotions.

Emad Mohammed said abdalla
par Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

My answer will be ============= c)

Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

c) Methodologies which are robust and repeatable.

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