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Buying decisions generally follow a pattern of overlapping stages. Which of the following best describes the typical stages of the buying process?

a) Need recognition> Information search > Evaluation > Decision > Post purchase evaluation

b) Need recognition> Evaluation > Information search > Decision > Post purchase evaluation c) Information search >Need recognition> Evaluation > Decision > Post purchase evaluation d) Need recognition > Information search> Decision > Evaluation > Post purchase evaluation

Business Development Management
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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/26
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Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

My answer will be ---------------------------- a)

Wasi Rahman Sheikh
by Wasi Rahman Sheikh , Warehouse Supervisor , AL MUTLAQ FURNITURE MFG

Answer option a) ??????????????????????????

Elke Woofter
by Elke Woofter , Project Assistant , American Technical Associates

I go with option a)..... I gather that need of recognition is the same as noticing the need

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

a) Need recognition> Information search > Evaluation > Decision > Post purchase evaluation

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