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The endorsement is likely to be particularly effective if celebrity Jamie Oliver is seen by large numbers of the company's target market as:

a) A primary reference group

b) A tertiary reference group

 

c) A secondary reference group

 

d) A non-reference group

 

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Question ajoutée par Vinod Jetley , Assistant General Manager , State Bank of India
Date de publication: 2015/02/26
Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

c) A secondary reference group

Wasi Rahman Sheikh
par Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

Answer option c) <<<<<<<<<<<<<<<<<<<<<<<<

Mir Mujtaba Ali
par Mir Mujtaba Ali , Internal Audit Manager , Confidential

the right answer is "The secondary reference group"

hassan younis
par hassan younis , مهندس , جهاز استثمار مياه النهر الصناعي

I don't know exactly ,but my answer is  C

Mahmoud Zaher Tarakji
par Mahmoud Zaher Tarakji , مدير , أوال جاليري

 .........MY answer  is   C

Emad Mohammed said abdalla
par Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

My answer will be ================ c)

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