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Which of the following statements about segmentation by age is correct?

a) For most products, it can effectively be used as a single stand alone basis for segmentation.

b) Although it is easy to measure it is difficult to estimate how many people in a particular age bracket live in a particular town or country. c) People may exhibit characteristics of the age they feel rather than their biological age. d) Consumers' tastes don't change as they get older but they do need different products.

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Question ajoutée par Vinod Jetley , Assistant General Manager , State Bank of India
Date de publication: 2015/02/26
Juan Cristobal Martinez Gato
par Juan Cristobal Martinez Gato , Project Manager / Consulting / Open for opportunities , Atrendia

C is correct answer, people show themselves as they feel rather than they really biological age.

Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

c) People may exhibit characteristics of the age they feel rather than their biological age.

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

c) People may exhibit characteristics of the age they feel rather than their biological age is the correct answer............................ 

 

Alex Al Yazouri
par Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

c) >>>>>>>>>>>>>>>>> People may exhibit characteristics of the age they feel rather than their biological age. 

Ayman Esa Mustafa Farrag
par Ayman Esa Mustafa Farrag , مدير مالي , شركة الصفوف

C is correct answer,,,,,,,,,,

Irina Ter-Grikurova
par Irina Ter-Grikurova , Business Development Manager , Geostar LTD Georgia

I think C

 

also I was considering d option, but i concluded it reffers not to age but life-cycle

after10 years i will need a good penssion fund and after20 blood pressure medicine, it is life cycle -not age

 

 

so I stand for C answer

 

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