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Marketers still refer to the A/B/C1/C2/D/E basis of classification because:

a) it fully explains the link between each class and their buying behaviour.

b) it is simple and there is shared understanding about the general characteristics of the people in each group. c) it has never been improved upon. d) there is a legal requirement to use it for reporting purposes.

Business Development Management
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Question ajoutée par Vinod Jetley , Assistant General Manager , State Bank of India
Date de publication: 2015/02/26
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Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

Correct answer:

b) it is simple and there is shared understanding about the general characteristics of the people in each group.

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

b) it is simple and there is shared understanding about the general characteristics of the people in each group........................................

Alex Al Yazouri
par Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

b) >>>>>>>>>>>>>>>>>>>> it is simple and there is shared understanding about the general characteristics of the people in each group. 

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