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a) Size of the segment
b) Size of the company c) Accessibility by the company to the segment d) The extent to which members of the segment can be identified
b) Size of the company is irrelevant............................
I do not think it matters what size of a company is to hold a market segment; therefore B
I do not know, because I have no background in the subject.
b) Size of the company
is the answer
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