Which of the following is NOT a criterion used for segmenting consumer markets?

Question

a) Size of the segment

b) Size of the company c) Accessibility by the company to the segment d) The extent to which members of the segment can be identified

Nasir Hussain · Answer

b) Size of the company is irrelevant............................

Elke Woofter · Answer

I do not think it matters what size of a company is to hold a market segment; therefore B

hassan younis · Answer

I do not know, because I have no background in the subject.

Vinod Jetley · Answer

b) Size of the company

is the answer