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In developing a marketing strategy, why might an organization use a positioning map?

a) To discover what position new entrants might move into in the market.

b) To see whether the company has a competitive advantage over its competitors. c) To understand more about the dimensions of customer value. d) To see how many competitors there are in the market.

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Question ajoutée par Vinod Jetley , Assistant General Manager , State Bank of India
Date de publication: 2015/02/27
Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

a) To discover what position new entrants might move into in the market.

Nasir Hussain
par Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Agreed to you sir.....................

 

a) To discover what position new entrants might move into in the market.

Utilisateur supprimé
par Utilisateur supprimé

agreed with all ..................

Tamer Elbeshbishy
par Tamer Elbeshbishy , Financial and Administration Manager , Muscat Towers Holding Group

Answer A is correct  regarding the positioning map

Bilal Khan
par Bilal Khan , Senior Tax Accountant , Finvesco Limited

Positioning Map is used to determine where an organisation can position them self in the Market to expand their market and it can also be used to identify barriers to entry. On the other hand this mapping can identify where their is an opening for new entrants in the market so that an organisation can raise the barriers to entry for new entrants.

 

Such model cant be relied in isolation but can give a potential understanding.

 

Option A would be right ans.

 

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