Inscrivez-vous ou connectez-vous pour rejoindre votre communauté professionnelle.
a) What it costs to produceb) Competitors' pricesc) What customers are prepared to pay for itd) Competitive parity
All of that are factors of price setting. However C is preferable in this case
OPTION C) ANSWER<<<<<<<<<<<<<<<<
The price elasticity of demand highly determines maximum selling price of a product.
The right answer is
c) What customers are prepared to pay for it
c) What customers are prepared to pay for it