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Where a manufacturer aggressively sells its products to wholesalers, this is known as:

a) Direct marketingb) Direct salec) A 'pull' distribution strategyd) A 'push' distribution strategy

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Question ajoutée par Vinod Jetley , Assistant General Manager , State Bank of India
Date de publication: 2015/02/27
Wolf Klaas Kinsbergen
par Wolf Klaas Kinsbergen , Managing Director, Designer , ingenieursbureau KB International NV

Something I absolutely don't like: a push distribution...

 

Mohammed Fathe  Shaheem
par Mohammed Fathe Shaheem , Operation Executive , Arabian Construction Company

agreed with experts...............................

Wasi Rahman Sheikh
par Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

My answer is option d) A 'push' distribution strategy <<<<<<<<<<<<<<<<<<<<<<<<<

Abdou warshan
par Abdou warshan , • مدير إدارة المخازن والنقل , شركة تمكين الدولية للأجهزة المنزلية

The right opion is d) A 'push' distribution strategy

Push marketing focuses on taking the product to the customer, and putting the product in front of the customer at the point of purchase. This type of marketing strategy hopes to minimize the amount of time between a customer discovering a product and buying that product. To accomplish this, companies use aggressive and wide-reaching ads to make the biggest and most immediate impact they can on customers.

Vinod Jetley
par Vinod Jetley , Assistant General Manager , State Bank of India

d) A 'push' distribution strategy

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