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There are five essential steps to do so :
1. Articulate the reason why the enterprise exists and how it can benefit target consumers over the long term.
2. Evaluate and prioritize their strengths, weaknesses, opportunities and threats. Also known as SWOT.
3. Setting the marketing objectives.
4. Strategy development ,
5. Evaluation , which means specifying how, when and by whom these tactics are to be monitored and assessed over time.
Hope you find this helpful .
