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Consumer Buying vs Organizational Buying The consumer or individual buyers are all of us. Everyone buys. In fact, in this process of purchasing we always (mention) that housewife is the best purchase manager. She knows how much coffee powder or tea powder to be purchased. She won’t purchase for one month. She knows how much rice is to be purchased. She knows how much vegetables are to be purchased. So that is the best, that’s exactly the concept that are applied in the industry and in organisations. Organisations may use (what is purchased) for the end user. Consequently, buying also happens differently at consumer level. The consumer directly consumes what he/she purchases. Whereas organisations supply to somebody. Therefore, (purchasing) is a function focused on organisational buying.
