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My experience and skills will add a positive value which ll result in more focused and profitable outcome.
In the answer of this question you have to market yourself based on strengths, which makes you different from the other candidates.
Usually, they will ask you this question at the end of the interview. So you have enough time to know what do they expect from you (or the one who will fill the position). Your answer should be based on their expectation.
Answering the question well requires two things: knowing what you offer and understanding what the organization wants; these elements are equally important.
very simple, learn about the organization & its operations. brief recruiter how could your credentials, experience and strength would be helpful for organization. Your past experience and initiatives which could be utilized for improvement.
One has to co-relate the requirements of the job position with individual potentials and skill sets to match it.
If it meets up then the need exists to be hired.
you should tell them why they should hire you , by giving them the things they are missing in the company and how with your skills you can make them better and improve them , show them they can't do such things without your skills and you are the best candidate to do so :)