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I agree to some extent as marketing helps business provide the visibility required. But it also depends on what product or service you are offering. If you have sub-standard product/service, no amount of marketing can help any business.
The focus should be on delivering high quality product or service rather than marketing or even customer service. If you have a great product/service, that will do its 'marketing' itself.
definitely you can have the best product in the world but if you don t know how to sell it you stay with it ,its also good for the worst
I believe that development department has become more important in the management of the company now.
By helping of Google Translate.
I totally agree that the Marketing should be the focal point of formulating strategy of an organisation, but unfortunately in this region it is still regarded as Sales/Advertising. Moreover the organisations in this region are more Finance oriented, and neglecting Marketing expenditure as a cost rather than an investment.
