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What is a basic purpose of marketing investigation?

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Question ajoutée par Snezana Brankovic , • Senior Consultant in Marketing Department , „Stankom” Business System
Date de publication: 2015/03/12
Snezana Brankovic
par Snezana Brankovic , • Senior Consultant in Marketing Department , „Stankom” Business System

Dear Mr. Farrukh,

I think that the term ''marketing investigation'' is quite appropriate and widely used-simply type it in some browser to see how many results you will get using this term.

Anyway, thank you for answering my question.

 

Kishor Vadher
par Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos

The basic purpose of marketing investigation or research is only to get answer where we stand in the market wit our product or to make the strategy accordingly.

Haseeb Khalid
par Haseeb Khalid , Sales and Promotion Manager. , Medi Urge

Basic purpose to identify market trends, changes, evaluation of USP  and competitive edge. 

Alex Al Yazouri
par Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

Marketing investigation or marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding.

mubashir Ahmed.v vuppukar
par mubashir Ahmed.v vuppukar , Inside Sales Executive , cembs

basic purpose of marketing investigation is used to identify the need of the customer and produce the product as per customer specification to increase the sales and grab the market

AHMED SIDDIQUI FARRUKH
par AHMED SIDDIQUI FARRUKH , Adjunct Faculty , Institute of Business Management

In my opinion, the more appropriate question would be:

"What is the basic purpose of Marketing Research?"

Answer: The basic purpose is to identify the right "Marketing Mix" for a product or a service.

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