Bayt.com

Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

_ is the differential effect that brand knowledge has on consumer response to the marketing of that brand.

A) Mission-driven brand equity

B) Customer-based brand equity

C) Product-driven brand equity

D) Service-driven brand equity

 

E) Function-based brand equity 

Marketing Management Marketing Strategy
user-image
Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/03/13
Upvote (0) Views (4) Followers (1) Answers (1) Report Question
Write an Answer
Register now or log in to answer.
Dr - Kashif Farhat
by Dr - Kashif Farhat , Ph.D. Marketing | Assistant Professor , Muhammad Ali Jinnah University

Customer Based Brand Equity = CBBE

Write Your Answer
More Questions Like This