How does Terms Of Reference look like in a Marketing Plan?

Generally The Terms of  Reference is like this and High light your Marketing Plan in the required space.

The terms of reference for the feasibility study include the following:

1.1         Evaluate the (external) environment within which the project will function. This should include the agriculture or tourism strategy as identified for provincial and local levels, as well as any other factors, which may affect the project.

1.2         Evaluate the current situation of the project in question. This will include an analysis of the situation and possible legal and regulatory requirements.

1.3         Assess the supply-demand situation for the project in question, focusing on the market opportunities, the target market(s), the marketing strategy or alternative situations.

1.4         Determine the requirements for the successful initiation and management of the project i.e. finance, organization, skills, public sector inputs, infrastructure, support services and equipment required.

1.5         Identify the extent of and areas in which capacity building and human resource development at local levels will be required, particularly for previously disadvantaged individuals (PDI).

1.6         Determine possible barriers to the proposed project (including the sociocultural factors).

1.7         Provide a financial analysis.

1.8         Provide recommendations

2          The terms of reference for the business plans should include:

2.1       Information on the industry

2.2       Products or services, immediate and potential

2.3       Market research and analysis

2.4       The marketing plan

2.5       Provision for the project start up

2.6       Design and development plans

2.7       The overall schedule of major activities

2.8       Critical risks, problems, and assumptions and the means to mitigate them

2.9       The financial plan including conditions for enterprise viability and sustainability

2.10    An ownership and management structure.