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What is the brand personality theory?

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Question added by Deleted user
Date Posted: 2015/03/16
mushtaq Ahmad Dar Mushtaq
by mushtaq Ahmad Dar Mushtaq , agri trainee officer , RBL Bank

Every marketing change (environal, political and psychological) will affect brand personality more or less, and the brand personality wills retroact marketing. So we have to do a strategy to make sure the personality is just on its way. A record should be build to record these changes in order to adjust the brand personality.

Brand personlity includes the impression of product in the minds of customers and how to keep always it abreast and positive.

 

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