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SEO specialist and Data analyst are two different jobs. However, I see that in come countries, there is SEO Data Analyst who might combine both jobs together. But I like to know how both jobs can be a combined job that uses both skills.
An SEO-Data Analyst is responsible for analyzing website traffic and user behavior to develop and implement strategies to improve search engine rankings. They collect and analyze data from various sources, including Google Analytics and keyword research tools, to identify trends, track performance, and optimize content for search engines. The analyst also conducts competitive research, creates reports, and communicates insights to stakeholders to inform decision-making. With their expertise in SEO and data analysis, natural crowd links help businesses improve their online presence and drive organic traffic to their website.
An SEO-Data Analyst is responsible for analyzing and interpreting data related to search engine optimization (SEO) efforts. They use various tools and techniques to gather data on website traffic, keyword rankings, and other metrics to identify areas for improvement and develop strategies to increase organic search visibility. They also provide recommendations for optimizing website content and structure to improve search engine rankings and drive more traffic to the website. Ultimately, the role of an SEO-Data Analyst is to help organizations increase their online visibility and attract more qualified leads through SEO efforts.
SEO has a lot to do with data analysis. Google Analytics, or any other Analytics for that matter, gives you data which tells you how your SEO campaign is doing.
These data, especially for big sites can be a huge set of data. There comes into play the data analyst who process these raw data to understandable and manageable, actionable as well, for the decision makers.
The Marketing VP doesnt have time to analyse a huge set of data himself, he needs to know some percentages, some numbers. Data analysts do the number crunching, gathered by the analytics, to present a polished and readily actional set of data.
