How's internet marketing/digital marketing as a career?

I think internet/digital marketing is awesome! It's extended the horizon for reaching out to people. You can find groups and forums that cater to specific audiences. Communication is instant unlike the snail mail that was used in older generations. It's easier to provide business updates and receive customer queries and feedback. It allows you to communicate through text, images, audio and video. Its shortened the bridge between consumers and producers - making it easier for both to get what they want.